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Eyecare Business, 1st Edition

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40,99 €

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Product Details

ISBN: 9780750672382

Author Information: By Gary L. Moss, OD, MBA, FAAO and Peter G. Shaw-McMinn, OD

Imprint: Butterworth-Heinemann

Page Count: 360

Publication Date: 08 Mar 2001

Key Features

  • Covers the basics of marketing, finance, strategy development, management, communication, and technology.
  • Self-assessment exams serve as educational tools.
  • Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice.
  • Action plans at the end of each chapter help jump-start the development of your own eyecare marketing program.

Description

Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare.

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Eyecare Business, 1st Edition

Eyecare Business, 1st Edition